Princess Lalla Lamia Moulay Abdallah Alaoui (Arabic: مولاي عبد الله العلوي; born c. 1965 Rabat) is a Moroccan businessman and advisor of king Mohammed VI, of whom he is the maternal first cousin and the paternal second cousin and a close friend.
[2] He is the CEO of Mediholding, an energy company which rose to prominence in 1999 with the false discovery of oil in Talsint.
He participated in a joint-venture with John Paul DeJoria in Lonestar Energy, the drilling company.
[3][4][5][6] Sharif Moulay Abdallah Alaoui is an advisor to Mohammed VI and is often seen alongside him in official and unofficial activities.
He is the president of the Moroccan royal equestrian federation, having replaced Princess Lalla Amina upon her death in 2012.