Film actors, directors, and producers appear for television, cable, radio, print, and online media interviews, which can be conducted in person or remotely.
After the film's premiere, key personnel make appearances in major market cities or participate remotely via satellite videoconference or telephone.
Key cast and crew are often contracted to travel to several major cities around the world to promote the film and sit for dozens of interviews.
There are seven distinct types of research conducted by film distributors in connection with domestic theatrical releases, according to "Marketing to Moviegoers: Second Edition.
When audience research is conducted for domestic theatrical release, it involves these areas: Marketing can play a big role in whether or not a film gets the green light.