The channel was aimed at the middle to old aged male demographic, with a look at the classics in cinema history, focusing mainly on western and war film genres.

[2] Sony Pictures Television also took a majority stake in Dolphin’s advertising sales business.

Movies4Men was joined by its sister channel Movies4Men 2 on 9 October 2006, which transmitted other types of cinematic genres until it closed on 2 May 2012.

[4] The channel also occasionally screened successive films from a typically masculine actor, such as Dolph Lundgren or Robert Mitchum.

[5] Other examples of films shown on the channel include A.W.O.L., A Bullet for the General, Django, Gregory's Girl, Saints and Soldiers, She Wore a Yellow Ribbon, Shout at the Devil, The Bunker and Tunes of Glory.