Many hopefuls are drawn by the siren call of Holy Wood, home of the fledgling "clicks" industry – among them Victor Tugelbend, a dropout from Ankh-Morpork's Unseen University and Theda "Ginger" Withel, a girl "from a little town you never ever heard of", and the Discworld's most infamous salesman, Cut-Me-Own-Throat Dibbler, who introduces commerce to the equation and becomes a successful producer.

Holy Wood for a while becomes an effervescent place full of humans, dwarfs, alchemists, demons (which essentially constitute the main technological device to make movies), and trolls (among whom is Detritus) all living in harmony.

Victor fights it (in what eventually becomes a parody of the movie King Kong also featuring the Librarian of the Unseen University), having discovered that he could exploit Holy Wood magic and the narrative conventions of the clicks if he had a camera pointing at him.

Returning to the ancient cinema at Holy Wood, Victor and Ginger witness a golden statue of a warrior (reminiscent of an Oscar) come to life and travel through the screen to defeat the creatures.

In the end most things return to normal (also because the Patrician and the wizards make it clear that they will not allow any more movies to be produced ever again), although dwarfs find themselves inexplicably singing "Hihohiho" while mining.