[1] The book is recognizable for maintaining its branding across the decades, including a cherry-red cover, a small size, and a logo of "Old Mr. Boston", a man with a top hat and muttonchops, with an easy-going grin and stout stature.

[1] The Mr. Boston Official Bartender's Guide was first published by the Ben-Burk Inc., owners and operators of a distillery producing Mr. Boston-branded liquors.

The book became one of many cocktail guides released as early as the 1940s, though its marketing helped it thrive: signature elements including its logo, red cover, and size.

These included Jim Meehan, co-founder of Please Don't Tell, Jonathan Pogash, and wine and spirits writer Anthony Giglio.

[7] The Mr. Boston guides remain recommended into 2019; a writer for The Kitchn advised using a modern copy for reference in home bars, and older editions to rediscover forgotten cocktails.