Filmed in Malibu, California, the series followed Hayley Arp, a 26-year-old stockbroker, as she selected a suitor among a group of twenty men.

In an effort for Arp to select her suitor solely based on personality, all of the men were required to wear color-coded latex masks throughout the competition.

Set on an estate in Malibu, California, the series depicted a competition among a group of 20 men who attempted to court Hayley Arp, a 26-year-old stockbroker from Georgia.

Through a series of dates and social interactions, Arp was required to select a suitor among the group of men solely on the basis of their personality.

In order to conceal their appearance, the men were required to wear color-coded latex masks, in which only their eyes and mouths remained visible.

[1] The network asked Haatainen-Jones to create a mask devoid of any personality that still allowed the men the ability to easily speak.

[6] Haatainen-Jones believed the show sounded "stupid", although she accepted the work due to her status as a freelance artist.

[6] Contestant Michael claimed that many of the men wore Maxi Pads underneath their masks in order to alleviate pressure on the bridge of the nose and to absorb sweat.

[6] Alessandra Stanley of The New York Times claimed that the series was "interesting", although she criticized its underlying appeal of "snobbism and class tension.

"[13] Lisa de Moraes of The Washington Post called the show's star a "chick who swallowed a large dose of Stupid Pills.