[6][7] Adedayo first gained popularity in 2019 from his satirical skits on social media, playing characters such as the philandering political figure "Daddy Wa" and a strict lecturer, "Professor Hard Life".

[15] An indigene of Ogun State, Adebowale Babatunde Adedayo was born in Ogudu, Lagos into an Upper middle class, Islamic and Christian family on May 3, 1993.

[17] By 2011, Adedayo was a law student at Houdegbe North American University Cotonou in the Republic of Benin but was forced to leave before earning his degrees.

In an interview with the Nigerian Tribune, he said he chose the role of a sugar daddy because it represents a good percentage of naughty men who cannot control themselves.

[31][30] After staging a sleep-in at the state house in Alausa, with Rinu Oduala and a group of protestors on the 8th of October 2020, Adedayo continued to lend his platform to the protests and became one of the key faces of the #EndSARS movement.

Adedayo and numerous other protestors were arrested and savagely brutalized by the Nigerian police till public outcry forced their release.

[36][37] In November 2021, the Lagos State Governor Babajide Sanwo-Olu invited key #EndSARS figures and stakeholders to participate in a peace walk.