[1] She began her acting career in television, starring in the soap operas Mujhse Kuchh Kehti...Yeh Khamoshiyaan (2012) and Kumkum Bhagya (2014–2016), which earned her the ITA Award for Best Actress in a Supporting Role.

[7][8] While attending college, Thakur landed a lead role as Gauri Bhosle opposite Mohit Sehgal in the Star Plus series Mujhse Kuchh Kehti...Yeh Khamoshiyaan.

[9] In February 2014, Thakur was cast for Zee TV's soap opera Kumkum Bhagya, for which she began shooting the following month.

[10] The show, co-starring Sriti Jha, Shabir Ahluwalia, Arjit Taneja, and Supriya Shukla, started airing on 15 April, and saw Thakur portray Bulbul Arora Khanna, a woman who along with her elder sister (played by Jha) helps their mother (played by Shukla) run a marriage hall.

In 2016, she danced in a special episode of &TV's SauBhagyalaxmi[citation needed] and had a Guest appearance in Tuyul & Mbak Yul Reborn.

The film was released in September 2018 after various delays and featured her in the titular role of a village girl who brings to light the issue of global human trafficking.

In 2021, Thakur starred in the sports drama, Toofaan,[16] directed by Rakeysh Omprakash Mehra and co-starring Farhan Akhtar, which premiered on 16 July 2021 on Amazon Prime Video.

The sports drama Jersey, a remake of the 2019 Telugu film of the same name, co-starring Shahid Kapoor, finally released in 2022 after getting delayed multiple times due to COVID-19 pandemic.

[20][21] Thakur made her Telugu film debut opposite Dulquer Salmaan in Hanu Raghavapudi's period romantic drama Sita Ramam (2022), which proved to be a turning point in her career.

Gumraah and Aankh Micholi bombed badly,[27][28] while Lust Stories 2[29] and the Ishaan Khatter starrer war action film Pippa[30] were released digitally.