The channel was launched on September 7, 2001 as MuchVibe by CHUM Limited, the parent company of Citytv and it was a spin-off of MuchMusic based on the television program of the same name.

In November 2000, CHUM Limited was granted approval by the Canadian Radio-television and Telecommunications Commission (CRTC) to launch a channel named MuchVibe, described as "a national English-language Category 2 music video specialty television service dedicated to Urban music (HipHop, Rap, R&B, Soul and Reggae) and Urban music-related programming.

In July 2006, Bell Globemedia (later called CTVglobemedia) announced that it would purchase CHUM for an estimated $1.7 billion CAD; included in the sale was MuchVibe.

[8] On June 21, 2016, it was announced that Stingray Digital would acquire MuchVibe, MuchLoud, MuchRetro, and Juicebox from Bell Media,[9] at a price-tag later revealed to be $4 million for all 4 channels.

[11] On June 1, 2017, Stingray announced the completion of the rebranding process for all 4 channels, which included new programming and a national promotional campaign.