[2][3] On October 20, 2014, Canal de las Estrellas began airing "Muchacha Italiana viene a casarse" weekdays at 4:15 p.m., replacing La gata.

[5] Hoping to get medical care for her sister, Gianna, who suffers from a heart condition, Fiorella Bianchi, a recently orphaned Italian woman, moves to Mexico and accepts a marriage proposal from her late father's deceptive, but wealthy friend.

[10] In July and early August, Eleazar Gomez, José Pablo Minor, Jessica Coch, and newcomer Ela Velden were among some of the first actors to be confirmed for the telenovela.

In early May 2015, Brito, Ron, Velden, Isela Vega, Maribel Guardia, Fernando Allende, and José Pablo Minor traveled to Maratea, Naples, and other Italian locations, including a beach in Cersuta, where they spent time filming the telenovela's finale.

[22] On October 15, 2014, the cast, crew, and a promotional trailer, featuring exclusive new scenes, were presented to media in a special event at Televisa San Ángel; it was streamed live for fans on the telenovela's official website.