[1] It marks the band's debut release via their new independent label, El Abismo,[1] since they parted ways with Sony Music Latin.

[3] The album was released on March 1, 2014, coinciding with the band's debut performance of their South American tour at the Estadio Arquitecto Ricardo Etcheverry in Buenos Aires, Argentina.

So the multiviral concept is going to be real.Vocalist and lyricist Residente added that the album will be promoted not by traditional advertising but by word of mouth, virally.

[3][6] So much that the video for the song features Residente smashing the car,[6] not before the "gangsta-influenced Puerto Rican youth" throw their guns and gold through its open windows onto the seats.

[5] The title-track and first single features additional vocals from Palestinian singer Kamilya Jubran; spoken words by Australian journalist Julian Assange (founder of WikiLeaks), which were recorded at the Embassy of Ecuador in London,[7] during his time under diplomatic asylum granted by the Ecuadorian government; and American guitarist Tom Morello, of Rage Against the Machine fame.

[8][9][10] The song covers the topic of media manipulation and disinformation[11] while referencing to protests such as Occupy Wall Street and Yo Soy 132.

"[11]The music video for "Multi_Viral" was directed by Kacho López, produced by Zapatero Filmes and shot in Bethlehem and Beit Sahour, both in Palestine.

Some sections of the song have percussive sounds that were produced by Residente, Visitante and a third man hitting bottles on a wooden plate with several metallic objects on it.

[15] "Respira el momento" (The original name was "La vida" but as Residente said "They were a lot of songs just coming out with that name so we changed it") talks about the cycle of a human life.

[16] Residente said it was difficult to write a song that summarized life, and that he did some research on data such as how many people are born and die every day, month and year; how much one walks during a lifetime, etc.

"[18] David Jeffries from AllMusic said the album kept the "political commentary" and "genre-jumping" while showing a "sense of earned artistic freedom".

[17] Multi_Viral and its songs received ten nominations for the Latin Grammy Awards of 2014[19] - the same number of their previous studio release, Entren Los Que Quieran.