Well-known visual artists were invited to create murals: Andrzej Pągowski, Edward Dwurnik, Rafał Olbiński, Tomasz Bagiński and others.
The artist intended the image to influence the perception of Oświęcim through a prism other than the tragic context of the concentration camp and the trauma of World War II.
Pągowski is the creator of over a thousand posters; he is also the author of illustrations for books and the press, album covers, theater and television set designs, as well as film and music video scripts.
[6][7] In seven locations in Oświęcim, images of commonly recognized people - intellectuals, philosophers, thinkers, scientists - were placed on the walls along with a quotation representing their activity or work.
The murals from this series include seven images: Leszek Kołakowski (Olszewskiego Street), Jacek Kuroń (Berka Joselewicza st.), Maria Skłodowska-Curie (Kościelna st.), Martin Luther King (Stolarska st.), John Paul II (Klasztorna st.), Mahatma Gandhi (Bulwary st.) and Vaclav Havel (Dąbrowskiego st).
The set of murals is meant to provoke reflection and draw attention to social threats and constructive attitudes.