Murree Brewery

[2][3] Founded by the British in 1860, it is a publicly traded company listed on the Pakistan Stock Exchange, and its products are exported to India and Bangladesh.

Due to scarcity of water in Murree in the 1920s, brewing was mostly transferred to Rawalpindi, but malting continued at Ghora Gali until the 1940s, when this property was sold.

In the 1940s, the controlling share or interest in the brewery was obtained by a Parsi, Peshton Bandhara, who used to run a liquor business in Lahore before Pakistani independence.

In the 1960s the brewery imported oak casks from North America, Australia and Spain, and the underground cellars now hold over half a million litres of malt whisky for varying periods of maturation up to 12 years.

[23][24] In 1977, the Murree Brewery suffered a significant setback when Prime Minister Zulfikar Ali Bhutto imposed a total alcohol prohibition in Pakistan.

[25] Subsequently, the government of President General Zia-ul-Haq amended this law, requiring anyone wishing to consume alcohol to present credentials demonstrating that they were non-Muslim.

Today, all Murree products are readily available in legal liquor shops that operate openly in Karachi in places like Zamzama and Defence.

This incident resulted in free publicity for the company via word-of-mouth marketing, leading in to line up various distributors in the USA and Dubai as part of its expansion plans.

Ruins of one of the earliest buildings used by Murree Brewery
A can of Peach Malt, one of Murree Brewery's non-alcoholic products.