Musa al-Gharbi

Al-Gharbi is the author of the 2024 book We Have Never Been Woke: The Cultural Contradictions of a New Elite, a study of the history and political economy of the knowledge professions from the interwar period through the present, published by Princeton University Press.

[4] In 2014, while teaching at the University of Arizona, al-Gharbi became a target of right-wing backlash after Fox News highlighted a Truthout article he wrote criticizing American policy in the Middle East.

On the Upper West Side, an area known for its progressive politics, he found a "racialised caste system" whose bottom tier consisted of a class of "disposable servants who will clean your house, watch your kids, walk your dogs, deliver prepared meals to you".

[10] In 2021, al-Gharbi's book We Have Never Been Woke: Social Justice Discourse, Inequality, and the Rise of a New Elite, was acquired by Princeton University Press.

[12] He argues in the book that the contemporary "woke" movement had not begun during the mid-2010s matriculation of Generation Z into college, but in 2011 during a surge in media discussions of various forms of prejudice and discrimination.

[14] Since the election of Donald Trump in 2016, al-Gharbi has argued that mainstream liberal news outlets including The New York Times' opinion page and MSNBC have mischaracterized his supporters.