The museum was set up as a registered charity in 2002,[1][irrelevant citation] and is located at 111–117 Lancaster Rd., Notting Hill, London W11 1QT.

[4] The museum does not allow access (beyond what is on display to the public) to their collections for academic research.

[5] The museum features over 12,000 original items including domestic "everyday" products, packaging, posters, toys and games.

Since originally opening in Colville Mews in 2005, the museum's visitor numbers have increased fourfold; it later reopened in September 2015 at the London Lighthouse Building in Lancaster Road, formerly owned by the Terrence Higgins Trust.

Its founding sponsors include DS Smith, Diageo, Kellogg's, Cadbury, Twinings, Vodafone, McVitie's and PI Global.