Horipro (株式会社ホリプロ, Kabushiki-gaisha Horipuro) is a Japanese talent agency that manages actors, entertainers and musicians, as well as commercial and television productions.

[1][failed verification] Over the years, Horipro's songwriters would go on to write hits for country musicians.

[citation needed] In the late 1990s, Horipro planned to create a "virtual idol", an electronic rendition using motion capture methods of Kyoko Date.

[2][3] The virtual idol based on Date charted in Tokyo in 1996, and provided inspiration for the character of Idoru in William Gibson's eponymous novel.

Additionally, HEG Los Angeles began MusicTaste, a boutique artist development label that is placed within the publishing company.