[3] In 1998 Adler partnered with Jeff Fletcher - who had founded a discussion list for South African electronic musicians on the Hivemind Network, to create a small community of subscribers and a simple website.
As the mailing list grew, Adler invited two of his computer science classmates in January 2001: Asher Lipson and Sam Hutchinson, whom at the time became MIO's Technical Director.
[3] This witnessed an influx of resources in the form of writers who updated the site with regular news and feature content, drawing audiences both South Africa and abroad.
Forums and discussion boards were introduced and moderators elected to keep a watchful eye on the use of offensive behavior.
In October 2014, Music Industry Online relaunched [10] under new ownership, after being bought from the previous owners by 882 People Media.