In the late 1950s, a flourishing culture of groups began to emerge, often out of the declining skiffle scene, in major urban centres in the UK like Liverpool, Manchester, Birmingham and London.
Seventy five per cent of Americans watching television that night viewed their appearance thus "launching"[8] the invasion with a massive wave of chart success that would continue until they broke up in 1970.
It reached its height of mainstream popularity in the 1960s, when it developed a distinctive and influential style dominated by electric guitar and made international stars of several proponents of the genre including the Jimi Hendrix Experience, Cream (featuring Eric Clapton),[15] the Rolling Stones, the Yardbirds, Fleetwood Mac and Led Zeppelin.
[16] British folk musicians of the early 60s were heavily influenced by American revival artists like Woody Guthrie, Pete Seeger and later Bob Dylan and Joan Baez.
[17] Many progressive folk performers continued to retain a traditional element in their music, including Jansch and Renbourn, who with Jacqui McShee, Danny Thompson, and Terry Cox, formed Pentangle in 1967.
From about 1967 there were also a number British bands, like Fairport Convention, who were directly influenced by American acts like the Byrds to play folk music on electric instruments.
It emerged during the mid-1960s among progressive folk bands in Britain and the United States and rapidly moved into rock and pop music being taken up by acts including the Beatles, the Yardbirds, Cream and Pink Floyd.
[21] Although some bands occupied territory that crossed the emerging rock/pop divide and were able to produce successes in both camps, including the Beatles and Rolling Stones, the British pop genre in the late 1960s would be dominated by individual singers like Sandie Shaw.