The director conceives of videos' artistic and dramatic aspects while instructing the musical act, technical crew, actors, models, and dancers.
On November 8, 1992, MTV began listing directors with the artist,[citation needed] song, and record company credits, because music videos had increasingly become an auteur's medium.
It is the music video director who has principal control of everything that is added to the pre-existing recorded sound text.
The most expensive video of all time was directed by Mark Romanek: Michael and Janet Jackson's "Scream" (1995), which cost $7 million to produce.
[citation needed] In 2003, Spike Jonze, Chris Cunningham, and Michel Gondry founded the Directors Label.