Jigsaw Productions is producing the film alongside Closer Media, AC Independent, and Double Agent.
The documentary is reported to be a "definite and unvarnished examination" of businessman Elon Musk.
Joining Gibney in producing the documentary are Jessie Deeter for Jigsaw Productions, Dana O'Keefe for Double Agent, Joey Marra and Zhang Xin for Closer Media, with Anonymous Content's Nick Shumaker and Jessica Grimshaw.
[5][6] Elon Musk responded to the report of the documentary in production by using his Twitter account to express that it would probably be "a hit-piece".
[9] In October 2023, Universal Pictures Content Group acquired international distribution rights from Black Bear.