The channel was also localised for thirty markets to include international, national and local news, as well as weather updates.

[1][2] Later in 2007, Fairfax Media bought the radio assets of Southern Cross Broadcasting for $1.35 billion, which included the MyTalk website and channel.

[3][4] Ceasing broadcasts, the MyTalk channel became a simulcast of the main Southern Cross Ten and Southern Cross Television channels on 25 February 2008, after Fairfax announced that they would be discontinuing the MyTalk website, and regaining their then-recently acquired radio assets their own websites.

The live preview also rebroadcast regional current affairs program, State Focus, and was accompanied by a Now and Next television guide.

Southern Cross Broadcasting announced its intention to provide MyTalk via Nine Adelaide; however, after selling the station to the WIN Corporation, these plans were cancelled.