It led to the first endorsement deal between a musical act and an athletic company, after the band's co-manager, Lyor Cohen, invited Adidas executive Angelo Anastasio to the band's concert at Madison Square Garden on July 19, 1986, where the band instructed the audience to hold up their Adidas apparel during the song.

[2] This was followed by the group making a video where they addressed Adidas with an a cappella verse before shouting "Give us a million dollars!

The song appears on the soundtracks for the video games Tony Hawk's Pro Skater 4 and Saints Row: The Third.

The track was also mentioned in the song "Dedicated" from the Mariah Carey album Me.

In an article accompanying the list, he calls the song "hip-hop's tipping point.

The gates were open: shows in stadiums, albums going multi-platinum, endorsement deals, awards and accolades.

[4] Bob Dylan played the song on the "Shoes" episode of his Theme Time Radio Hour show in 2007.

Rap records have gotten louder, more camouflaged, faster and dirtier, with a thousand samples.