"My Favourite Time of Year" is a Christmas song performed by The Florin Street Band which was written and sung by British composer Leigh Haggerwood in 2010.

His aim was to create a song with strong melodies that would match the classics, and bring back the Christmas magic that he felt had been missing from the UK charts for decades.

He contacted his session musician friends and employed their services to record the song at Trevor Horn's Sarm Studios in London, England.

The intention was to depict a working-class man walking through snow-lined streets looking in on the festivities, and after a long search, it was agreed that British director Nick Bartleet would direct the video.

As the project evolved, respected cinematographer John Perez - known for his work on Coldplay's "Viva la Vida" and videos by Beyoncé and Rihanna - offered his services.

Over 100 cast and crew gathered for the overnight shoot at Blists Hill in October 2010, and due to the tight budget, the video had to be shot relatively quickly.

The project aims to raise money and awareness for a selection of charities during the festive season and is heavily promoted by ITV in the form of TV shows, radio and sponsorship by brands such as Asda supermarkets and Vodafone.