In the video, Sandé enters a hospital to visit a childhood friend who appears to be suffering severely with cancer and is close to death.

An alternative interpretation is that Sandé and the woman being hospitalized are in a same-gender relationship, as hinted by the photograph taken of both of them as adults, as opposed to children.

On 25 July 2013, she filmed a second video, for the single's RedOne and Alex P Remix,[2] which she uploaded to her VEVO account on 5 September 2013.

It features different, interspersed stories depicting conflict, with bullets representing hurtful words: the first is about a couple fighting, the next is about a little girl whose horse is old and that her father wants to put down, and the third is a young man who struggles with being different and being insulted by a group of hecklers for not wanting to join in with the crowd.

There are also scenes of the aftermath of the conflicts, with the couple appearing to have reconciled, the little girl riding her horse, and the young man turning to his art to express himself.