[1] On September 7, 2015, Rain announced that he and the CEO of Cube Entertainment came to a mutual decision to not renew his contract.

After parting ways with Cube, Rain announced that he would create a one-man agency with the aid of his longtime manager and other entertainment figures.

[9] Through a video teaser on his official website, an unknown featured artist was revealed to be fellow The Unit mentor and Urban Zakapa vocalist Jo Hyun-ah.

[17][18][19] On November 24, Rain kicked off promotion for the album by doing a V-Live chat[20] and a special interview on The Cultwo Show on SBS Power FM.

[27][28][29] On release day, Rain held a press conference talking about his fifteenth anniversary, the album production, family life and his role on The Unit.

[31] He filmed with the cast and crew of JTBC's Carefree Travelers in Taiwan on October 29 to be aired on November 28 and December 2.