[7] Harriet Gibsone of The Guardian called the album "familiar but invigorating indie-rock", further stating: "while the foundations of My Love Is Cool are 90s/00s shoegaze and grunge, the London quartet defibrillate their influences with the ambition of youth.

It also feels like an album that's been allowed time to gestate: despite being virtually veteran in buzzband terms, they have benefited from beefing up their sound on tour – as evidenced on the heavy romance of 'Your Loves Whore', the dirty degenerate chug of 'You're a Germ', or the cinematic 'Turn to Dust'.

The awkward introversion in the lyrics – which deal with relationship strife, creepy blokes, friendship, gender and the quest for eternal love – add a sense of emotional overload driven by late nights, blood pacts and wide-eyed wonder.

"[19] MusicOMH's Graeme Marsh said the album is "as good a debut as you could hope to hear, a fresh injection of pure brilliance and beauty to a genre that is creaking under the weight of mediocrity and a lack of adventurous inventiveness.

"[20] AllMusic critic Heather Phares stated that "even if My Love Is Cool sacrifices some of Wolf Alice's earlier fury, the album is all the stronger for it.