It is notably different from her previous single "It's My Time", which was composed by Andrew Lloyd Webber for the Eurovision Song Contest 2009.

The accompanying music video for "My Man" was directed by Urban Strom and filmed in July 2009 in Beverly Hills, near Los Angeles, California.

Short after the release of the video and some live performances, Ewen announced she would be joining the Sugababes, replacing founding member Keisha Buchanan and putting her solo career on hold.

[1][2] She was eventually selected to represent the UK with the song "It's My Time", composed by Andrew Lloyd Webber who accompanied her on piano onstage.

[4] In September 2009, it was reported that Sugababes member Amelle Berrabah had left the group and Ewen would be replacing her position in the band.

[6] Speaking upon the change in musical direction, Ewen clarified: "What I'm now doing now is really me, [sic] so if people don't like it I'm going to take it more personally.

Nick Levine of Digital Spy gave the song a four out of five star rating and called it "very good contemporary pop" and a "complete U-turn" from "It's My Time".

[9] Philip Ellwood of Entertainment Focus praised the song's chorus, in addition to Ewen's vocal performance.

[12] The music video for "My Man" was directed by Urban Strom and produced by Danny Germaine in July 2009 under the production company Fountain of Youth Entertainment.

Ewen is later shown in the mansion which prompts the man to turn on the light of a torch, leave the bed and search for her.