RB Records was established by Black herself, after disputes over ownership and distribution of her previous single, "Friday".

The song's music video, which premiered a day before the single was released, portrays Black's "sudden rise to fame" and her "moments".

Rebecca Black became famous in early 2011 for her song "Friday" and its viral music video, whose reception was heavily negative from commentators and YouTube users.

[1] Black said that, after "Friday", she needed "to find the perfect song that kind of tells off the haters a little bit but still shows that [she is] a serious artist.

According to Jocelyn Vena of MTV, the song "is addressing all those haters who didn't necessarily get her last viral smash, "Friday".

[16] Jason Lipshutz of Billboard saw the song in a similar light; for him, Black "does offer a bit of vitriol to those who wrote her off as a one-hit Internet wonder.

Jenni Dunning, of the Toronto Star, said that while "you might find it possible to listen to the whole song without flinching as much at her nasally voice [...] that doesn’t make it good.

The video intercuts scenes of the studio with footage of Black making TV appearances, walking on red carpets, driving around Hollywood and greeting fans.

[20] Nicole James of MTV said that, in the music video, Black is "definitely a little sassier than the "Friday" singer we once knew",[21] while Mike Hale of The New York Times noted that "a lot of people will rip “My Moment” for its relentless self-celebration.