The song was released via Universal Music Australia on 10 January 2018, as the lead single from his second studio album, Bloom (2018).

[5][6] On 4 January 2018, Sivan teased the song on social media by posting a blank video with the word "my" flickering on the screen.

Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you've always wanted to, and dance the way you feel — hopefully even to this song."

He revealed in an interview with Zane Lowe on Beats 1 that his relationship with model Jacob Bixenman inspired the optimistic attitude expressed throughout the song.

[15]Raisa Bruner of Time felt the song "builds on [Sivan]'s style of breathy, dance-ready tunes".

[20] Mike Nied of Idolator called the song "a romantic mid-tempo", writing that "the dreamy vibes and fierce production could make for a massive radio hit".

Around the middle of the music video, Sivan is joined by a number of shirtless men in interior settings,[24][25][26] which includes porn star and model Brody Blomqvist.

[34][35] Sivan performed the song at the Rose Bowl on 19 May 2018, as the special guest on Taylor Swift's Reputation Stadium Tour.