On March 19, 2024, Max posted a snippet of "My Oh My" on her social media and indicated that it was the beginning of a new era.

[1] She then announced the cover artwork and release date of the song on March 26.

[2] On March 28, the song was featured in an Instagram Reel posted by MLB Network to promote their coverage on the 2024 Opening Day.

[2] A dance-pop and electropop song,[3][6] it uses a melody known as the Arabian riff in its chorus.

[3] Later in the video, she is surrounded by a group of paparazzi taking pictures of her, followed by a scene where she dances freely on a table at a bar.