[3] This movement started as a Facebook page, called My Stealthy Freedom, where women in Iran post photos of themselves without scarves, as a protest against the compulsory hijab laws in the country.
The Facebook page called Stealthy Freedom was set up on 5 May 2014[1] and it is dedicated to posting images of women with their hijab (scarf) removed.
[8] In January 2015, Alinejad also launched #myforbiddensong as part of the My Stealthy Freedom campaign, and two months later she revived the Green movement slogan "You are all media".
[9] My Stealthy Freedom has been described as an extremely active and lively space, publishing each month around 35–50 new pieces of content which are shared by hundreds of people.
[12] Iman Ganji, a doctoral student from Free University of Berlin, sees both pages as a result of general political transformation in mid-2010s, when a new middle-right government replaced the far-right one, and states that the struggle for the liberation of desire has long allied women's and queer movements together in Iran.
This Facebook page has received over 100,000 likes and is largest among rival initiatives, but it has been criticized by foreign commentators as "laddish" for containing juvenile jokes, cartoons and videos.
[13] Former page has received less than 10,000 likes and has also been criticized for insisting that Stealthy Freedom is part of a soft war against Iran, and also for trying to generate fear.
[17] According to Gi Yeon Koo, a cultural anthropologist from Seoul National University, "This online movement finds its value in that it has become a new platform for women to raise their voices in the public sphere.