[6][7][8][9] In May 2022, Myntra launched an express delivery service on its app to offer a one-of-a-kind experience on its fashion and beauty platform.

This service allows shoppers to receive their orders for products marked with ‘M-express tag’ on the listing page within 24–48 hours of purchase.

[10] Established by Mukesh Bansal along with Ashutosh Lawania and Vineet Saxena, Myntra sold on-demand personalized gift items.

[13] Myntra continues to operate as a standalone brand under Flipkart's ownership, focusing primarily on "fashion-conscious" consumers.

[17] Myntra justified its decision by stating that 95% of traffic on its website came via mobile devices, and that 70% of its purchases were performed on smartphones.

[25][26] In February 2014, Myntra raised an additional $50 million (₹310 crore) in funding from Premji Invest and a few other private investors.

[28] In July 2016, Myntra acquired mobile-based content aggregation platform Cubeit, to strengthen and expand its technology team.

[33] In April 2018, Myntra acquired Bengaluru-based start-up Witworks, a maker of wearable devices, to strengthen its technology team.

[45] In June 2016, Myntra's logistics staff went on a strike alleging a lack of basic employee benefits and poor wages.