Myself (Jolin Tsai album)

[13] Warner Greater China's General Manager Sam Chen stated that the album would feature numerous international collaborations with an investment of over NT$50 million.

[16] The lead single, "Honey Trap", is a low-tempo house track featuring rich synthesizer tones and sensual lyrics.

[2] "Love Player" is a mid-tempo Eurodance ballad,[2] where the rhythmic beats and Tsai's expressive delivery complement each other perfectly.

"[21] The interlude "Secret Talk" features a voicemail recorded by Tsai, followed by the noisy voices of her friends urging her to go out after a breakup.

[22] "Party Star" showcases Tsai's input in both the arrangement and production, such as the inclusion of simulated police siren sounds, which enhance the song's vivid imagery.

We added rock elements to give the lyrics and arrangement a cathartic, expressive feel, rather than a melancholic or overly sentimental tone.

"[1] The interlude "L'amour est parti" features a dialogue in French, depicting a breakup scene in a cinematic style, providing a transitional moment in the album.

"[1] The official album cover features Tsai wearing a platinum-colored wig and a white spacesuit, while the pre-order edition showcases her in a torn T-shirt and ultra-short shorts.

[40] On September 2, 2010, Tsai appeared on Zhejiang TV's Singing & Dancing, where she performed "Honey Trap", "Love Player", and "Real Hurt".

[50] Subsequently, Jolin Tsai continued to participate in various events held across different locations, performing songs from the album at each of these occasions.

[51] On July 27, 2010, the music video for the song was released, directed by Cha Eun-taek, with a production budget of NT$10 million.

[54] Additionally, "Honey Trap", "Nothing Left to Say", and "Love Player" ranked 1st, 20th, and 55th respectively on the 2010 Taiwan's Hit FM Top 100 Singles chart.

[21] The video depicts a heartless man juggling two women, with Tsai's character using dance as a form of emotional healing and stress relief.

[20] Tsai explained, "The song's lyrics describe encountering a heartbreaker, and I told the director I didn't want to portray a clichéd story where the girl is just shown crying or lamenting over the guy.

This song has a mysterious and sensual feel, so I wanted the director to present the idea that, even though the guy breaks the girl's heart, she should still be shown moving on and exuding confidence.

[60] Finally, on November 1, 2010, Tsai released the music video for "Black-Haired Beautiful Girl", directed by Kuang Sheng.

[65] On October 19, 2013, Tsai released a live video album, Myself World Tour, which captured performances from the encore shows at Taipei Arena on December 22–23, 2012.

"[69] NetEase Entertainment's critic Wang Shuo noted: "Jolin Tsai did not blindly chase after trends; instead, she opted for dance-rock music, which seems to align better with people's aesthetic expectations of dance tracks.

"[26] NetEase Entertainment's critic San Shi Yi Sheng remarked: "For Jolin Tsai, dance music is undoubtedly her signature weapon.

While the quality of the singles could still be improved, Tsai's focus on cohesiveness and flow, typical of her dance-oriented style, is evident and commendable.

"[18] NetEase Entertainment's critic Liang Xiaohui commented: "Overall, while Myself aims to be a milestone in Tsai's career, it still carries a somewhat conservative tone and certain imperfections.

This focus on conscious expression has been a clever strategy for Tsai, pushing her toward the peak of Chinese female pop singers.

Perhaps, when we look back at the early 21st century's Chinese divas, the first name that comes to mind will be Jolin Tsai, just as we cannot overlook Madonna's iconic presence when we think of late 20th-century pop.

"[70] NetEase Entertainment's critic Liu Shui Ji wrote: "This time, Jolin Tsai has certainly put in a lot of effort.

However, the album's conceptual gimmicks overshadow her true inner thoughts, revealing an imbalance between commercial appeal and artistic music, which could continue to trouble Tsai in the future.

"[4] NetEase Entertainment's critic Lin Ju Li commented: "The album's flaw is not in its concept or vision, but rather in its execution and track selection.

Jolin Tsai's new album maintains her usual high standard while boldly rejecting covers and 'easy-listen' tracks, expanding her dance music repertoire.

"[18] Tencent Entertainment's critic Lan Hu Die rated the album 3.3/5, commenting: "Although Myself offers diverse styles and meticulous production, it lacks the distinct impression that Jolin Tsai once left on her listeners, failing to evoke her signature appeal.

The album's real issue lies in the overemphasis on the concept, which undermines its overall quality and amplifies the artist's internal struggles and contradictions.

[78] On April 9, 2011, Tsai received the Most Popular Female Singer and the DJ's Favorite Artist at the 1st Global Chinese Golden Chart Awards.

Tsai performed "Honey Trap" at the 10th Migu Music Awards, December 2016
"Honey Trap" pays tribute to Madonna , featuring Tsai performing the voguing dance in the music video, a style of dance that gained worldwide popularity through Madonna.