Nōdōteki Sanpunkan

[4] In 2009, Sheena released a solo album entitled Sanmon Gossip, and as well as a single called "Ariamaru Tomi", which was used as the drama Smile's theme song.

[5] The members of Tokyo Jihen wrote and performed songs for Rie Tomosaka's come-back album Toridori., which was released on June 24, 2009.

[7] Sheena and Tokyo Jihen considered "Nōdōteki Sanpunkan" a theme song for the new sound that the band was developing after Variety.

[3][8] Ukigumo himself did not feel like a vocalist, but agreed to sing, as part of the Sports project was for the band to not deny any new experiences.

The first stanza talks about making instant ramen noodles, which Sheena did not add for any particular reason, other than their link to three minutes.

[3] In 2011, Sheena wrote a second song with the same 120BPM and three minute conventions called "Ketteiteki Sanpunkan", created for entertainer Chiaki Kuriyama.

[10][11] The commercial features Sheena in a historical Western building, the previous offices of bureaucrat Rizaemon Minomura in Fukagawa, Tokyo.

[15][16] The band additionally performed it at the Countdown Japan (2009), EMI Rocks (2010) and the Terebi Asahi Dream Music Festival (2011) events.

[20] Critical reception to the song was unanimously positive, with Vibe-Net's Naoko Fukuda calling it "a perfect three minutes in pop music".

[23] CDJournal reviewers gave the single a star of recommendation, likening the song's "1970s soul shine and thick funk" to Sly Stone and Curtis Mayfield.

The reviewers felt the lyrics were particularly Sheena-like, praising the "bewitchingly sung funk beat", Ukigumo's chorus work, and how the song ended perfectly in three minutes.

[24] Yoshiki Aoyuki of Listenmusic praised the song as being stimulating and radical, describing it as a "sensuous and stoic upper funk tune", and noting how will it added to the Watering KissMint moonwalking commercials.

[25] Reviewer Mikio Yanagisawa described the song as "pure and bewitching funk", praising the guitar-work and backing vocals.

[26] For the B-side "Gaman", CDJournal reviewers found the song "thrilling", "experimental and stimulating", noting the change from new wave rock to Latin jazz.

[25] Yanagisawa felt the development was "intense", and believed the strongly worded Kansai dialect lyrics gave the song "the smell of leather".

Shiina moonwalking in the Watering KissMint commercial.
Shiina moonwalking in the music video.