NBC broadcast the Rose Bowl beginning in 1952 until the 1988 Rose Bowl when ABC took over.
(The 1971 contest was the very last sporting event on US television to carry cigarette ads.)
The Fiesta Bowl began in 1971,[8] but was considered a “minor bowl” until the January 1, 1982 game between Penn State–USC.
The 1952 Rose Bowl, on NBC, was the first national telecast of a college football game.
The network broadcast both the Tournament of Roses Parade and the following game.