NCCC began as a textile store in Davao City during the 1950s by Lim Tian Siu.

In 1978, the family opened the first NCCC Supermarket and Department Store at Ramon Magsaysay Avenue and named it New City Commercial Center.

[1] In 2019, NCCC was able to acquire the first mall in Davao City, the Victoria Plaza, which started operations in 1993.

It has diversified into department stores with their NCCC Department Stores, breads and pastries with Breadfactory, health products and pharmacies with HB1, hardware and home fixtures with Hardwaremaxx, and movies and theater NCCC Cinemas.

[3] In 2013, a 6-hour fire ravaged the topmost floor of the building that served as the department store’s main storage area in NCCC Mall Palawan.