The format developed by NDTV was contrasted with the simple official announcements publicised by Doordarshan in previous elections and was adopted as a template by news broadcasters over the following decades.

[3][5] The terms of agreement between Doordarshan and NDTV were modified in the same year and the company began paying a fee for its weekly slot instead of being a contractor under the public broadcaster.

The resignation brought about a call for scrutinising his activities during his tenure as the director general,[6] a parliamentary committee was assigned to examine the finances of Doordarshan, which alleged "irregularities" in its dealings with NDTV.

[16] The cases went on for several years in the form of a protracted dispute,[6] until CBI filed a closure report in 2013 and the charges were quashed by the Delhi High Court,[5] with the verdict that there was no evidence of wrongdoing.

Over the following years, it also made its first foray into regional markets and began a Tamil language news bulletin on Vijay TV, a channel owned by the Star Network.

Under the agreement, the profits belonged to Star News and NDTV was paid a fee which began with US$10 million under an escalation clause and reserved intellectual property rights over its productions.

This arrangement reportedly became an issue of contention between the sales team of Star India which were under pressure to generate revenues and NDTV which intended to maintain in its editorial independence.

[23] The company's unwillingness to succumb to government pressure or pro right wing editorial intervention from Rupert Murdoch, cemented his decision to exit the partnership as well.

[4] In 2004, NDTV became a publicly traded company and the board members reportedly included N. R. Narayana Murthy, the founder of Infosys and Tarun Das, the chief mentor of the Confederation of Indian Industry as independent directors.

[30] The network was successful in pursuing a strategy of promoting anchors as TV stars in an attempt to both consolidate its brand name and as an incentive for drawing and retaining a talent pool of journalists.

Manchanda's resignation made the company's advertisers, the primary source of revenue to become vulnerable as the network which was solely in news broadcasting did not have extensive connections unlike others in the industry.

[5] Due to the founder of CNN IBN being from NDTV, among other examples,[6][5] the network is widely credited for having created a category of media professionals with high credibility in the Indian broadcasting industry.

[39] In January 2008, NDTV entered into a strategic partnership with the American mass media conglomerate NBCUniversal,[40][41] in an attempt to expand into the general entertainment industry in India.

[42] NBCUniversal bought 26% of the stake with a net valuation of US$600 million for the company and NDTV was expected to receive television formats used by the NBC in the United States.

[47] In August 2009, the chain borrowings had eventually led the promoters debt being transferred to a shell company which was owned by a subsidiary of Reliance Industries,[5] and in October 2009, NBCUniversal decided to pull out of the partnership and sold off its share back to NDTV.

[45][47] The company had also launched a Dubai based English and Hindi language news channel called NDTV Arabia, targeting Indian expatriates in 2007,[51] which was closed down in 2009.

[6] The tapes came under the backdrop of the loan granted to NDTV by Reliance and included suggestions from Radia to the journalist MK Venu on how Roy needs to be supported.

The Sunday Guardian, a newspaper owned by politicians M. J. Akbar and Ram Jethmalani also published a 2010 article which alleged that NDTV had colluded with ICICI Bank and indulged in financial misdemeanours.

[5] The company's finances had taken a downturn since the Great Recession and its expansion ventures had failed,[5] it also marked the beginning of a consistent streak of net annual losses.

The venture was a fashion store selling Indian ethnic clothes and jewelries,[58][59] which expanded its consumer base across India and the United States, recording a twelve-fold jump of its gross merchandise value in 2014–15, and featured over 700 brands and 100 designers with a valuation of US$85 million in May 2015.

[73] The Delhi bench of the Income Tax Appellate Tribunal which functioned under the Ministry of Law upheld the findings of the department held the company liable for reassessment of taxation with penalty.

[70][86][87] In 2024, after the Adani Group takeover, the CBI investigation found that there was no wrongdoing in the ICICI bank sanctioning a loan of Rs 375 crores and closed its corruption and fraud case against NDTV founders Prannoy and Radhika Roy.

[92] In 2020, the Supreme Court of India quashed the ITD notice against the company on the grounds that its allegation contradicted the statements presented by the Revenue Department.

VCPL notified RRPR Holding of its intention to convert these warrants (issued in 2009) into equity shares, giving the firm 99.5 per cent control.

[107][108] The Delhi Union of Journalists released a statement raising concerns that two "oligarchs" were taking over independent news broadcasters and stifling critical journalism at the behest of the ruling establishment.

[128] In a social network analysis of news outlets on Twitter, it was found that NDTV was one of the most prominent nodes alongside The Indian Express and The Times of India.

[137] On 27 March 2023, Adani appointed former SEBI chairman U. K. Sinha and Welspun India CEO Dipali Goenka as independent directors for a two year term.

[139] The company was founded at a time when a few private operators were permitted on the official broadcast channels,[140] and initially recruited journalists with bureaucratic connections.

[133] It eventually developed collegial newsrooms,[12] and began offering greater benefits in an attempt to recruit and retain a pool of talented journalists.

[5] The newsrooms themselves were stewarded by Radhika Roy since the inception, who is described to have been incessant on maintaining a high standard for its editorial output, in the process instituting a code of conduct for journalistic ethics.