NEVER is an acronym of the terms "New Blood", "Evolution", "Valiantly", "Eternal", and "Radical" and was an NJPW-promoted series of events, which featured younger up-and-coming talent and outside wrestlers not signed to the promotion.

[11][12] Instead, through the likes of Katsuyori Shibata, Togi Makabe, and Tomohiro Ishii, the NEVER Openweight Championship became known for its "gritty" title matches and "hard hitting" style.

[10] Much like regular NEVER events, the tournament also featured wrestlers not signed to New Japan; freelancer Daisuke Sasaki, Hiro Tonai, Kengo Mashimo, Ryuichi Sekine, Shiori Asahi and Taishi Takizawa from Kaientai Dojo, and Masato Tanaka from Pro Wrestling Zero1.

[21][22] In the final of the tournament, Tanaka, the 39-year-old, who, despite officially being affiliated with Pro Wrestling Zero1, had worked for NJPW regularly since August 2009, defeated Karl Anderson to become the inaugural NEVER Openweight Champion.

He defeated Shingo Takagi in a Winner Takes All match, also for Takeshita's AEW International Championship at Wrestle Kingdom 19 on January 4, 2025 in Tokyo, Japan to win the title.