[2] The brand originated in Kyoto[1] and its designs are inspired by elements of the culture and history of the city,[3] such as the Gion Matsuri, its cityscape, the passing of the seasons and the surrounding nature.

[1] According to Tadao Ando, due to the many building ordinances of Kyoto City, it was a difficult task to design the roof because of the many regulations.

[11] The brand plays an important role on the Japanese jewelry market[2] and in recent years it has also gained recognition overseas, being worn at major red carpet events.

[5] In February 2020 the brand opened a new special concept store in Ginza (Tokyo),[15][16] a five-story building with a design reflective of the company's identity, becoming its largest retail space to date.

[16] Its design incorporates traditional Japanese motifs interpreted in a modern way, such as shoji sliding panels, wisteria trellis and the ancient pathways of Kyoto.