Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[1] by its founder Jefferson Hack[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.

[3][4][5] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.

[6] Nowness launched in 2010.

[4] Its founder and chief creative executive is Jefferson Hack[2]