NRC Next was a morning edition tabloid, and its primary target group are young higher educated people.
The newspaper aimed at young, well-educated (HBO or university) readers in the 25-34 age group, most of whom did not read a newspaper, or read the free tabloids Metro and Spits.
The newspaper was intended for "the new generation of interested media-users who use news and information in a different way", according to NRC executive editor Folkert Jensma.
The news was delivered in concise format, because it was assumed that the readers had already picked up the basics from other sources.
The paper used a team of thirty people to reformulate its contents to a format more suitable for a younger audience.