The USA-247 launch received a relatively high level of press coverage due to the mission's choice of logo, which depicts an octopus sitting astride the globe with the motto "Nothing Is Beyond Our Reach".

[6] Identified as NRO Launch 39, it marked the forty-third flight of an Atlas V. The rocket used had been named Belle, and had tail number AV-042.

[7] The mission's official logo was a gigantic octopus with its massive arms wrapped around the world, accompanied by the motto "Nothing Is Beyond Our Reach".

After the Director of National Intelligence announced the launch on Twitter,[10] the image was criticized as "tone-deaf" to the political climate caused by the 2013 surveillance disclosures.

They're Totally Doing", American political commentator Jon Stewart commented on the logo:[11] I feel like, at this point, our intelligence community is pretty much even owning the fact that they are getting nefarious.Last week, the National Reconnaissance Office launched this spy satellite into orbit;And the logo they chose for their spy rocket—this is real—a giant octopus sucking the face off North America.