[1] Over its lifetime, the NSW Bookstall company published over 350 titles with over 1000 reprints, with total sales of over five million copies.
The greatest part of the company's business consisted of retailing local, interstate and overseas periodicals, postcards (Neville Cayley produced a series) and stationery from its eight city shops and fifty-odd railway stall outlets, but was important as one of Australia's most successful book publishers and retailers of locally produced paperback books.
Artists who contributed included J. Muir Auld, Percy Benison, L. H. Booth, Norman Carter, H. W. Cotton, John P. Davis, Ambrose Dyson, Will Dyson, Tom Ferry, A. J. Fischer (often "Fisher"), Harry Garlick, C. H. Hunt, Ben Jordan, Harry Julius, George W. Lambert, Fred Leist, Norman Lindsay, Lionel Lindsay Percy Lindsay, Ruby Lindsay, Vernon Lorimer, David Low, Hugh Maclean, Frank P. Mahony, Claude Marquet, R. H. Moppett, Charles Nuttall, G. C. Pearce, James Postlethwaite, L. L. Roush, James F. Scott, Sydney Ure Smith, D. H. Souter, Percy Spence, Martin Stainforth, Alf Vincent and Harry J.
With the onset of World War II, imports of comic books was severely restricted, which opened the market, previously swamped by the U.S. and British houses, to anyone who could provide a quality product, and the NSW Bookstall Company was ideally placed to publish and distribute such work.
Tony Rafty, Will Donald, Tom Hubble, Noel Cook and Terry Powis were among the more successful artists, and the partnership of Brodie Mack and writer Peter Amos (real name Archie E. Martin) produced some excellent work for the NSW Bookstall Company.