Previously a part of Vladimir Gusinsky's MediaMost holding, now it is the flagship product of NTV Plus B.V. (owned by Gazprom Media) which is based in the Netherlands.

*AMC (Russia) (Replaced by Hollywood) Starting from 2007, NTV Plus offers high-definition television (HDTV) programming.

[3] The content is either produced by NTV Plus itself or received from foreign partners.

The programming is delivered in 1080i25 format using H.264/MPEG-4 AVC codec with 10 Mbit/s data rate.

NTV Plus has contracted with France's Thomson to manufacture the receivers that accept signal encoded in MPEG-4.