Natseven TV Sdn Bhd, operating as NTV7 is a Malaysian free-to-air television channel owned by Media Prima Berhad.

[1][2] The third private commercial TV station in Malaysia,[3] the network focused on the urban area with various types of programmes, dramas and news.

[15] The channel was launched on 7 April 1998 under the entity of Natseven TV Sdn Bhd by Effendi, broadcasting daily from 6 am to 1 am the next day.

[22] NTV7 at launch employed a staff of 250 people, with broadcast centres at Shah Alam in Selangor and had a transmitting network of ten stations, reaching peninsular Malaysia and the cities of Kuching in Sarawak and Kota Kinabalu in Sabah.

[25] In 2005, NTV7 planned to be listed on the main market of Bursa Malaysia, but it would said that it "depends on the nation's media industry's current situation".

[29] In October the same year, Media Prima Berhad announced its acquisition of NTV7 under a price of RM90 million, effectively making the latter one of its subsidiaries.

[30][31][32] In its early history, the channel offered a wide variety of programming which targets the Malaysian urban demographic including drama, comedy, entertainment, game shows, children's programmes, anime, documentaries and movies.

[41] On 6 September 2007, NTV7 along with its sister channels, TV3, 8TV and TV9 made available for online viewing via Media Prima's newly-launched streaming service, Catch-Up TV, which later rebranded as Tonton.

The channel tried to target "Modern Malaysia" as a contemporary station through its new content line-up, including new Turkish Telenovelas; as well as its new slogan Feel It.

Originally, Mandarin 7 was supposed to be cancelled in May 2018 to complete its plan of moving all Chinese content to a single dedicated channel.

However, when the 2018 General Election occurred, the bulletin became Malaysia's second-most watched after TV3's Buletin Utama (the said spot was formerly held by Berita TV9).

In this format, only one news bulletin per language was aired on the channel with a single Mandarin newshour, while retaining half-hour editions in Malay and English.

8TV Mandarin News was also extended to one hour due to high ratings during the Movement Control Order (MCO) and COVID-19 pandemic in Malaysia.

[58][59] On 1 November 2020, CEO (now former) of Media Prima Television Networks, Dato' Khairul Anwar Salleh announced that NTV7 would be targeted for ages 15–28 by focusing on magazines, information and current affairs programs to meet the public needs, while Korean dramas would stop airing and all Chinese programmes have finally been integrated to 8TV.

[65][66] On 16 February 2021, Media Prima confirmed that ntv7 will not be defunct and its ownership remains unchanged, while the current team will be focusing on DidikTV KPM.