Previously a part of Vladimir Gusinsky's MediaMost holding, now it is the flagship product of NTV Plus B.V. (owned by Gazprom Media) which is based in the Netherlands.

Starting from 2007, NTV Plus offers high-definition television (HDTV) programming.

[3] The content is either produced by NTV Plus itself or received from foreign partners.

The programming is delivered in 1080i25 format using H.264/MPEG-4 AVC codec with 10 Mbit/s data rate.

NTV Plus has contracted with France's Thomson to manufacture the receivers that accept signal encoded in MPEG-4.