All Star started becoming a serious force in the Pacific Northwest wrestling scene during Kiniski's reign as NWA World Heavyweight champion (which he won from Lou Thesz in 1966), when he and Sandor Kovacs, along with Portland promoter Don Owen, joined forces to promote the territory at the start of 1968,[2] forming Northwest Wrestling Promotions as the parent company to run All Star.

While the promotion managed to hold steady through the late-1970s following the sale, All Star began going into decline by the early-1980s, due partly to the aging Tomko (who was physically past his prime and had poor wrestling skills) pushing himself as the company's top star, and partly to the rise of the WWF around the middle of the decade (a situation which actually affected many other North American promotions besides All Star).

Late in the promotion's NWA affiliation, during episodes of All Star Wrestling, Tomko and Ed Karl would also present and commentate on highlight clips of matches from fellow NWA affiliates Central States Wrestling and Jim Crockett Promotions, as well as matches taped at All Star's main house shows in Vancouver and Cloverdale.

In late 1985, Tomko withdrew All Star from the NWA and created a new sanctioning body for the company called the Universal Wrestling Alliance; those changes did nothing to reverse All Star's fortunes, however, and the promotion would eventually cease operations, holding its final event in Elk Grove, British Columbia on July 2, 1989.

Mauro Ranallo, who went on to become a radio announcer for Abbotsford station CFVR (now CKQC-FM) and the TV play-by-play announcer for Pride Fighting Championships, Stampede Wrestling, King of the Cage, KVOS-TV's NWA Top Ranked Wrestling, and most recently WWE Smackdown, got his start as an on-camera personality with All Star Wrestling while still in his teens, late in the show's run.