The 2024 NXT: The Great American Bash was a two-part professional wrestling television special produced by WWE.

In the televised main event, Roxanne Perez defeated Thea Hail to retain the NXT Women's Championship.

In another prominent match, which was the opening bout, The Unholy Union (Alba Fyre and Isla Dawn) defeated Meta-Four (Jakara Jackson and Lash Legend) to retain the WWE Women's Tag Team Championship.

[9] On the July 23 episode, it was announced that Perez would defend her title against Hail on Night 1 of The Great American Bash.

[10] On the July 9 episode of NXT, Wren Sinclair witnessed No Quarter Catch Crew (Charlie Dempsey, Myles Borne, and Tavion Heights) presumably murdering (kayfabe) fellow stablemate Damon Kemp—this was done to write Kemp off television following his release from WWE.

[10] On the July 23 episode of NXT, Meta-Four's Jakara Jackson and Lash Legend defeated Karmen Petrovic and Sol Ruca.

On the July 23 episode of NXT, it was announced that Hendry would perform a live in-ring concert on Night 1 of The Great American Bash.

[11] In May 2024, Meta-Four's Noam Dar and Oro Mensah were attacked by an unknown assailant, later revealed to be the debuting Ethan Page.

Later that night, Page demanded NXT General Manager Ava to give him a match against Mensah with his title on the line.

Ava announced that a contract signing would take place the following week, with the title match scheduled for Night 2 of The Great American Bash.

[9] On July 27 in a video on X, Jayne, Nyx, and Henley expressed frustration at not earning a WWE Women's Tag Team Championship match and decided that they were going to take matters into their own hands.

[10] On the next episode, Williams challenged Dunne to a match on Night 2 of The Great American Bash, which was made official.

[10] On the next episode, the Rascalz recounted how Lee and Wentz, once again using their former tag team name, MSK, never lost the titles in the first place and set their sights on reclaiming them.