[7][8] The ministry advises the government on policies and issues relating to the arts, culture, heritage, sport and recreation, and broadcasting sectors.

[12] It includes iconic New Zealand content such as documentaries, dramas, sports programmes[13] and every TVNZ news broadcast from December 1986 to 2014.

[16] Both the ministry and TVNZ explicitly wanted to ensure the archive was preserved and that it was made increasingly available for re-use through online streaming and other means.

[22] Tohu Whenua Landmarks that tell our stories is a partnership between MCH, the Department of Conservation Te Papa Atawhai, Heritage New Zealand Pouhere Taonga and the Ministry of Business, Innovation and Employment.

The programme promotes and encourages people to visit New Zealand's historically and culturally important places.