It refers to an apparent or actual lack of experience and sophistication, often describing a neglect of pragmatism in favor of moral idealism.
"Here an outsider ... grants none of the premises which make the absurdities of society look logical to those accustomed to them",[3] and serves essentially as a prism to carry the satirical message.
Baudrillard indeed, drawing on his Situationist roots, sought to position himself as ingénu in everyday life: "I play the role of the Danube peasant: someone who knows nothing but suspects something is wrong ...
[5] Here 'the naïf offers himself as being in process of formation, in search of values and models...always about to adopt some traditional "mature" temperament'[6] - in a perpetual adolescent moratorium.
Such instances of "the naïf as a cultural image... offered themselves as essentially responsive to others and open to every invitation... established their identity in indeterminacy".